Built on a network. Run by a founder who has placed labels in the world's best stores.
The House of BB is the global distribution and consultancy practice founded by John Sharma in Dubai, 2024.
John began his career in Sydney in 2011 as a brand manager, taking three Australian labels overseas after a successful local run. The work taught him a single discipline that has stayed with him since: distribution is a relationship business.
For more than a decade he placed labels across Australia, New Zealand, and the wider region — building direct relationships with department-store buyers and multi-brand boutique owners, and learning the unglamorous mechanics of pricing, exclusivity, and seasonal merchandising.
In 2024 he founded The House of BB in the United Arab Emirates — a base chosen for its strategic geography between East and West, and its proximity to the buyers and brands the practice was built to serve.
The House of BB operates as a small, founder-led firm. The portfolio is curated, not amassed. Brands are taken on for exclusivity and long-term placement, not for volume. Each label is assigned a dedicated brand manager and merchandiser working live in global markets.
The brief is simple: place luxury labels with the buyers who should be carrying them, and stay close to both sides of the conversation.
A decade of placement, in four moments.
First brand-management role.
First international placement.
Regional partnerships across APAC.
The House of BB founded in the UAE.
Three principles that shape every engagement.
Exclusivity over volume
We take on brands for territory exclusivity, not throughput. The portfolio is intentionally small.
Founders, not portfolios
We work with founders directly. Every conversation begins and ends with the person who built the label.
Relationships before transactions
Buyer relationships are decade-long. We treat them with the patience that requires.