New Season SS26 — Now PlacingDirect to Bloomingdale's, Harvey Nichols, Selfridges & HarrodsDistribution across 9 TerritoriesBook a Consultation — 24h Response
Sydney since 2011 · Dubai 2024

Luxuryfashion,placedglobally.

The House of BB partners with luxury labels to secure exclusive distribution, expert consultancy and placement in the world's leading department stores and boutiques.

Luxury silk gown editorial
Sydney 2011 · Dubai 2024
SS · 2026
From the floor of the atelier.
9
Territories
10+
Years placing
24h
Response
INOAVILLAGALLOSUNDRESSIROUSMaison AurelleCiel AtelierNoor & VineStudio Marée
What we believe

Distribution isn't just placement — it's the relationships that put your label on the floor.

What we do

Four disciplines. One uncompromising standard.

All services
John Sharma, founder of The House of BB
Founder note · John Sharma

"Distribution is a relationship business. The work happens in the conversations buyers don't see."

John began placing labels in Sydney in 2011 and has spent more than a decade building direct relationships with the buyers who matter. The House of BB is the practice he founded in Dubai in 2024.

Read John's story
A curated portfolio

Featured labels we represent.

View all brands →
Where we operate

A network across nine territories.

From Sydney's first showrooms to the Gulf's flagship floors — on-the-ground relationships with the buyers shaping luxury retail today.

01Australia / NZ
02Middle East
03United Kingdom
04Europe
05United States
06Turkey
07Lebanon
08Maldives
09Fiji
Let's talk

Ready to take your brand global?